Prior to entering in a deal making situation, learn the rules and boundaries of the situation. The key to success is working within the given limitations.
(n.c., n.d.) https://images.search.yahoo.com, Retrieved September 15, 2019
When I was in Los Angeles, California I had the privilege of working consistently with the group Bongo Logic. Working with the great flutist Artie Webb, violinist Harry Scorzo, pianist Joe Rotundi, percussionist Michito Sanchez, bassist Guillermo Guzman, and leader Brett Golin, would change my mindset for life about the music I wanted to create. They were a great influence on me.
4.4 Mastery Journal Assignment
Digital Marketing
What was your original goal for this course?
How was this goal met by the course?
What did you learn from this course?
How will you apply the material learned either personally or professionally?
Personal Brand Strategy
My personal brand strategy will be based on building a website providing information about myself, music clips, completed work such as: CD’s/ film/video’s, a gallery of pictures, services, events, educational services, sponsors, and contact information. A contact page will be developed with e-mail address, social media sites, and a business number. These categories will help paint a picture or image of who I am, what I’ve done, and why it means something. I will also use the following outlets to expand my brand.
After recording the next CD, I will contact:
There will be a continued effort to perform for children through:
Schools (Elementary, Middle, High Schools)
Personal Brand Positioning Statement
Bobby Molina “The Music Pro With The Nuvo Flo” is the new flavor in Jazz, Latin Jazz, and fusion.
Personal Brand Reflection
“If for one moment in time, I can bring you into my universe, and take away your pain, I have completed my master plan.”
Bobby is a thirty-two year professional musician who has performed Jazz and Latin Jazz from the east coast to the west coast. Living in Los Angeles for sixteen years, he worked with the best Latin orchestras and on many projects in film, video, tv, and recordings. While performing in L.A., Bobby also worked as a teacher where he took his music to different schools, colleges, and Universities. Bobby is now back in New York where he is developing his production company in Entertainment and Education.
Personal Digital Portfolio
Provider: Wix.com
Strategy: To build a lasting brand through using a full detailed website, social media, other media outlets (radio), live performances, and community services.
Mastery Journal 5.1
Identifying the original goals
In the Mastery Journal, I identified three different goals, from the three phases, in the book “Mastery” (R. Greene, 2012). Greene states that there are three specific phases one goes through to achieve mastery. The three stages are as follows: The Apprenticeship Phase, The Creative Active Phase, and The Mastery Phase. This was the assignment in which I had to determine what were my goals for each of my classes to accomplish attaining my degree. For the Business Storytelling and Brand course, I determined at that time, that my phase 1 goal would be to learn how to use brand strategies. The phase 2 goal was to learn what my demographics are and how to reach them and finally phase 3 pertained to how to use storytelling strategies to help market my company.
Meeting and achieving the goals
The three goals I determined for myself are being met by the pertinent information that we learned through the coursework and video segments. I didn’t have an understanding of what a brand was before I began this course. I didn’t realize how important a brand is for a particular individual and or a company. Also, the amount of work that it takes to establish a proper brand is amazing and in some instances, can take years to establish. The image that one portrays for themselves or for their business is crucial to the over-all success of their products. It has to be one that individuals can remember and establish a relationship with. The brand has a trademark or logo which represents the company and what they stand for. A brand should describe the companies intentions or promise to its customers and should have a tagline that touches on what the company can do for the client/customer. This can be accomplished in many different ways however; the final result should be to establish a relationship with your customers within your demographics or parameters.
When it comes to demographics, I now have a much better idea of who my customers are and what I have to do to establish a relationship with them. For my particular company, the building of a website was wonderful because it gave me an understanding of the things that are important when building a website. The look, colors, consistency, and what information needs to be present to get my brand to the customer is exceptional. It also has to have a feel or story from page to page. This branches out to the social media circuits that I have establish as well. Linking into Facebook, Instagram, LinkedIn, Twitter, etc. is a must in today’s world of marketing your products. For my musical products Amazon, Pandora, Spotify, and iTunes will also play a part in getting my products to the customer. A good marketing plan needs to be in place in order to be able to maximize all of the media outlets. This is where a good storytelling campaign will help with the process.
Storytelling is another essential part of establishing a business brand. It’s basically what brings like minded people together. We hear a story that we relate to and mentally establish a brain pattern with it. When we were children, everyone heard a scary story or a pleasant story about something that happened. Telling those stories left little pixels of information in our mind that we can retrieve at any moment. A good story will always resonate with an individual as long as they can relate to it. It’s the same when one is developing their business or individual brand. With a highly relatable story that touches an individual, one’s brainwaves will remember the story and hence remember the product that’s associated with that specific business. The company or product will immediately come into the persons mind when they hear the story, tagline, logo, jingle, accomplishments, etc. It’s an emotional attachment that is made by the association between the client and the company. These are things we want to remember because they make us feel good in one sense or another.
I am extremely excited to put the tools I learned from this program into play. They will be very important for me in helping establish the kind of company I want to own. Helping me brand myself as well as the company, will definitely allow us to receive the type of exposure we will need. It will help develop a concrete state of the art image of an up and coming company that cares about what it produces. Hopefully by good storytelling, we will be able to resonate with our clients and customers.
References:
Greene, (2012). Mastery. Retrieved from VitalSource. Penguin Books.
Morgan. N. “What Storytelling Is And Is Not” Online posting. 14 April 2015. Forbes. < https://www.forbes.com/sites/nickmorgan/2015/04/14/what-storytelling-is-and-is-not/#1f1d5d9c1722>
“Ninety-nine percent of genius is knowing what’s important.”
By Albert Einstein
Project and Team Management Synopsis
This course is a comprehensive study of Project Management with an emphasis on developing a complete project management plan and budget. The main objectives are Defining The Project, Planning The Project, Executing The Plan and Project, Monitoring The Plan and Project, and Closing The Project. The written text is authored by Eric Verzuh and called “The Fast Forward MBA in Project Management”(2016). An emphasis is based on the development of managing a project from the initial stages to the end stages. Students are encouraged to role-play while taking the course as well as recognize and understand the different aspects of project managing. Learning to be a project leader along with conflict resolution techniques are also segments that are taught in this course.
The first week begins with an introduction and brainstorming assignment. Students are to brainstorm ideas from their particular field of entertainment. These idea’s will be used to define the Gantt Chart. The Gantt Chart is the template used to place all of the pertinent information needed to accomplish the project. This is where you’ll find the stakeholders, task to do, equipment to use, and materials to purchase, etc.
In week two, the discussion activity is about different types of methodologies pertaining to management. This will be used to plan the project for the course. Students are encouraged to choose no more than two methodologies to use through the process. The WBS or Work Breakdown Structure is introduced for the main activity in week two. Students work on the process of putting information on the Gantt template. The information required is as follows: tasks, activities, and resources, to begin the timeline associated with the Gantt Chart. This is the beginning stages of charting information for the project.
The week three discussion begins with the study of conflict resolution. The students research different conflict resolution techniques to add to their management styles. The purpose of this is to learn how to manage any conflicts when working with teams while working on a project. The students then create a conflict resolution policy of their own to follow when leading a team. Risk management is the main activity for this week. Students will learn to plan their budgets by taking into consideration the risks involved in a particular project. A risk management plan is created to add to the project management plan.
Week four is the culmination of all four weeks combined with added activities. It begins with a personality assessment for the discussion to let students understand, through the process of a short survey, what their personality traits are. Students take the Myers-Briggs and DiSC personality assessments and get to evaluate their traits. The surveys are there for the students to learn how to group certain individuals by their traits on a project. It is basically designed to help one manage a team by understanding their traits. The next activity is the team and quality management activity. Students will learn to put a team performance management plan together to help them manage their teams successfully by using feedback and keeping a pulse on the over-all changes to their projects. The students will also work on quality management to ensure that the project meets certain specifications. This teaches the students to be vigilant on maintaining an understanding of certain requirements that need to be met.
The final project is to create the project management plan using all the templates from the weeks before, to pitch the project. Students will learn to pitch their project to future companies by presenting to a live class. This will help them in their future endeavors in the entertainment business. To complete the course, this journal is created to post on the student’s Mastery Journal on WordPress. The purpose of this post is to demonstrate an understanding of the entire project and team management process by writing a synopsis or journal of the course.
In reflection, I feel that I learned a tremendous amount of information through this course. I particularly liked the hands on template work we did in generating the project management plan. The instructions were overwhelming at times and could be simplified however, the professor does a wonderful job of explaining the step-by-step process for each activity in his archive videos. The sections on conflict resolution and personality assessments were great for leading a team. I will definitely use some of the techniques I learned when managing a group of individuals. To pitch a project with conviction and understanding in front of an audience is not an easy thing to do however, a must if one wants to move forward with their projects. I believe that I will be better prepare with a better understanding of how to present a project with a solid project management plan. This will allow me to take advantage of the opportunities afforded to me in the future.
Reference:
Verzuh. E. (2015) The Fast Forward MBA in Project Management, 5thEdition. Retrieved from Safari. Full Sail University.
Do what resonates with your heart.
By Gangaji
Robert Molina's Mastery Journal 