4.4 Mastery Journal Assignment

4.4 Mastery Journal Assignment

Digital Marketing

What was your original goal for this course?

When I originally worked on my timeline, I looked at this course and deducted that I needed to know more in three areas before moving forward.

1.    Who can I contact for digital marketing ?

2.    What were the digital media outlets available?

3.    Have a better understanding of the process of digital marketing and it’s segments.

How was this goal met by the course?

The goal was definitely met and more. I realized that the website is the hub of the business and the other parts of marketing support the website. I had heard so many times throughout the years that a website isn’t that important, but after spending a few years marketing myself as a musician, and taking this course, I learned how the pieces of the puzzle work together and ultimately how important a website is.

What did you learn from this course?

There are so many things I could write about as to what I’m walking away with from this course. The interaction between social media and one’s website. The intertwining between traditional and digital marketing strategies. The understanding of analytics and how important they are. A greater understanding of SEO’s, keywords, content, color, consistency, font, bounce rate, focus groups, conversion, call-to-action, usability, simplicity, accessibility, search engine spiders, long tails, and e-commerce

How will you apply the material learned either personally or professionally?

The plan is to look at the business and re-evaluate the way we use social media and the other media channels. Specifically to look at how they can enhance each other ultimately driving perspective clients/customers to our website. The goal would be to develop campaigns using the specialty of each form of media to establish a greater presence for the brand.