When building a business, one must use the right strategies to attract perspective clients or customers to buy ones products. Many years ago one would give a person a business card and a hand-shake and their business was completed. Repeat business was a given and loyalties were created as a result. Individuals and companies did business together through the life span of their businesses as long as each party acted in good faith.
In with the age of coding and megapixels, a new form of reaching ones customers was created. It provided a vehicle for individuals to seek what they wanted no matter where it existed on the planet. Businesses were now reaching to like-minded businesses to better enhance their capabilities to reach their customers. The merging of companies became a strategy used to help businesses now become a super-power. While the mom and pop store withered away or jumped into the world of Digital Marketing. The channels of marketing products have come a long way. The following are examples of marketing channels I will be using to establish a connection with possible customer/clients.
Digital Marketing Channel
Two questions I wanted to address on my timeline for this course were as follows:
· Who can I contact for digital marketing ?
· What were the digital media outlets available?
After taking this course I decided to use Facebook, Twitter, LinkedIn, and YouTube. These social media outlets will all support the business website which will be considered the hub of the marketing segment. Each will provide the ability to communicate the brand with the masses. Each has its special nitch to reach out to specific age categories to spread the universal message created. A cohesive approach will be devised to use social media in support of the website. Later in the process, iTunes, Soundcloud, and Amazon will be added to the process.
In the third question, I wanted to have a better understanding of the process of digital marketing and its segments. After
taking this course I have a greater understanding of SEO’s, keywords, content, color, consistency, font, analytics, bounce rate, focus groups, conversion, call-to-action, usability, simplicity, accessibility, search engine spiders, long-tails, e-commerce and an over-all understanding of each social media segment. I plan to use a traditional media channel as well.
Traditional Marketing Channel
Since I grew up in New York, I have seen how the traditional marketing strategies have worked for many individuals as well as businesses. Starting from the nice business card that represents one well, it’s a professional way to communicate with other businesses and individuals. In most instances, when you are working with top-notch company, you have to be prepared to do business in a professional way. They don’t expect you to take out your phone and exchange numbers. That is for an informal situation. A nice card is like a well-developed website in that it must look good and have the proper information one is looking for. If one
is attending a conference or meeting with top level individuals, part of your professional look is your card. As our products are released I’d like to promote them through radio and use print media to spread the word locally. For concerts and show cases T-shirts will be printed up to let people know we are here. Down the line, we hope to stream and e-market through the website.
In with the age of coding and megapixels, a new form of reaching ones customers was created. It provided a vehicle for individuals to seek what they wanted no matter where it existed on the planet. Businesses were now reaching to like-minded businesses to better enhance their capabilities to reach their customers. The merging of companies became a strategy used to help businesses now become a super-power. While the mom and pop store withered away or jumped into the world of Digital Marketing. The channels of marketing products have come a long way. The following are examples of marketing channels I will be using to establish a connection with possible customer/clients.
When building a business, one must use the right strategies to attract perspective clients or customers to buy ones products. Many years ago one would give a person a business card and a hand-shake and their business was completed. Repeat business was a given and loyalties were created as a result. Individuals and companies did business together through the life span of their businesses as long as each party acted in good faith.
Digital Marketing Channel
Two questions I wanted to address on my timeline for this course were as follows:
· Who can I contact for digital marketing ?
· What were the digital media outlets available?
After taking this course I decided to use Facebook, Twitter, LinkedIn, and YouTube. These social media outlets will all support the business website which will be considered the hub of the marketing segment. Each will provide the ability to communicate the brand with the masses. Each has its special nitch to reach out to specific age categories to spread the universal message created. A cohesive approach will be devised to use social media in support of the website. Later in the process, iTunes, Soundcloud, and Amazon will be added to the process.
In the third question, I wanted to have a better understanding of the process of digital marketing and its segments. After
taking this course I have a greater understanding of SEO’s, keywords, content, color, consistency, font, analytics, bounce rate, focus groups, conversion, call-to-action, usability, simplicity, accessibility, search engine spiders, long-tails, e-commerce and an over-all understanding of each social media segment. I plan to use a traditional media channel as well.
Traditional Marketing Channel
Since I grew up in New York, I have seen how the traditional marketing strategies have worked for many individuals as well as businesses. Starting from the nice business card that represents one well, it’s a professional way to communicate with other businesses and individuals. In most instances, when you are working with top-notch company, you have to be prepared to do business in a professional way. They don’t expect you to take out your phone and exchange numbers. That is for an informal situation. A nice card is like a well-developed website in that it must look good and have the proper information one is looking for. If one
is attending a conference or meeting with top level individuals, part of your professional look is your card. As our products are released I’d like to promote them through radio and use print media to spread the word locally. For concerts and show cases T-shirts will be printed up to let people know we are here. Down the line, we hope to stream and e-market through the website.
Robert Molina's Mastery Journal 